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SEO: Why you need it

By now, most marketers and entrepreneur understand that SEO is an important aspect for driving website traffic. If your site and material aren't properly enhanced, both for desktop and mobile users, you'll have an exceptionally difficult time attracting traffic from organic search your website.

There are lots of advantages of SEO aside from increased traffic. Here are simply a few of those advantages:

1. Correct SEO not just suggests better rankings, it means a better user experience

The search engines want to see a mobile-friendly design, great user signals (high time on website, low bounce rates, and so on) and excellent combination of pertinent photos and videos. These aspects are all important for supplying an excellent experience for your visitors as well; in other words, by enhancing your site for SEO, you're immediately also improving your user experience.

2. Organic search may account for as much of 64% of all site views

A research study by Conductor of over 310 million visitors to 30 different websites revealed that organic search represented 64% of all referral traffic. While other research appears to suggest that social media has actually now surpassed search somewhat in terms of recommendations, there's no question that search remains an important source of traffic for most businesses.

3. SEO leads tend to have higher close rates than outgoing leads

According to this post at Search Engine Journal, SEO leads result in an average close rate of 14.6%, compared to close rates of 1.7% for outbound leads While I can't validate the initial source of this figure, it wouldn't surprise me if this were true; it makes good sense that searchers who are trying to find specific service or products are more likely to buy from organisations who they look for through search, rather than those who attempt to attract them using outgoing marketing techniques (i.e. cold leads).

4. Incoming marketing approaches (consisting of SEO) result in more leads than outbound, paid media or self-sourced leads.

According to the 2014-2015 State of Inbound Marketing report, B2B, B2C and non-profit companies all report incoming practices as being their main source of leads. This same report found that amongst marketing professionals, SEO had actually become the # 1 source of leads over the previous 6 month period. One question to ask yourself is: if you're not creating leads through search, who is catching these important leads?

5. Ranking in regional search directly causes increased gos to and sales

If you run a local service, optimizing your website for local search is definitely critical. Increasingly more consumers are utilizing local search queries to identify regional businesses and to discover locations, hours and directions.

According to Google, 50% of customers who performed a regional search on a mobile phone visited a shop on that very same day. These searches also resulted in greater sales: 18% of local mobile searches resulted in a sale within one day.

6. Online marketers rank SEO as one of their most reliable digital marketing techniques

To see how efficient something is, in some cases it's finest to go directly to the source. According to the 2015 State of Marketing report, of the online marketers who are utilizing SEO and SEM as part of their marketing method, 66% find it "extremely reliable or effective". Only 7% specified that their SEO efforts were "not really reliable or not at all effective". These look like affordable chances to me!

7. SEO leads to increased reliability for your brand name

Ranking highly in the search results signals to searchers that you're a key player in your industry. Conversely, ranking on the 2nd or 3rd page may cause undesirable presumptions: that you're a new company, that you're not too understood or that you don't have the spending plan (and thus sales) to pay for to improve your rankings.



8. SEO can be a less hands-on method than other inbound techniques

Social media and email marketing are both highly reliable channels for generating leads, however both need some degree of continual effort. As soon as a page is SEO-optimized, you can frequently sit back, relax, and let it climb up the rankings on its own merit.

9. Being on the 2nd or 3rd page of the search engine result means essentially no search exposure

Some business owners pass up any formal SEO efforts because they believe that remaining in the search engine result (anywhere in the outcomes) is "good enough". Research study by Moz shows that 71.33% of clicks take place on page one of the search results. Correctly enhancing your site and material are crucial to attaining top rankings; and therefore any degree of search presence.

10. The huge majority of consumers research items online prior to going to a store

Research Study from GE Capital Retail Bank shows read more that 81% of consumers research and compare products online prior to making a local purchase. Other research study puts this number as high as 94% for B2B buyers. Attaining first page rankings for your organisation and products is vital if you want customers who are actively searching out your products to be able to discover you.

About razwerks
razwerks is an Orange County SEO Company and Digital Marketing Agency that provides - Strategic Marketing and Development that Boosts Sales. That means we are as interested as you are in making sure your brand raises to the top of the internet and can be found over your competitors.

We specialize as an SEO Company in Orange County focusing on both organic traffic, and local SEO. Our Digital Marketing expertise includes Orange County Web Design, Google Adwords (PPC), Branding, Reputation Management, Content & Video Production, and Email Marketing.

Need some help? Give us a call, and one of our customer centric specialists will be happy to help out!

For more information contact:
razwerks
1968 S. Coast Hwy #479
Laguna Beach CA 92651
949-627-4771

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